Our grassroots date back to 2014, when our now company Director Chris complained about “another air freshener that didn’t last”. He tried everything from liquid sprays, aerosols, hanging felts (trees), canister felts, beads under the seats, oil based clip vent clip in’s & the dreaded “goo” (gel) canister air fresheners, all to which caused more problems than they solved.

To which his equally enthusiastic yet frustrated friend responded, “Why don’t you just make your own?”

Fast forward thousands upon thousands of hours in R&D & 3 years of blood, sweat & tears, Platinum Potions was born!

Starting in a small workshop in Sydney’s CBD focusing solely on manufacturing a range of premium deodorising air fresheners, we quickly outgrew this facility within two years and expanded to a large-scale manufacturing precinct in South West Sydney, allowing us to tap into the motorsports, aviation, maritime and commercial cleaning industries.

We started with only 5 fragrances back in 2017 & now have 34 fragrances, in addition to our fragrance selection, we have been able produce a range of 8 very specialised & dedicated interior chemicals & 10 very highly refined exterior chemicals all of which have the same precision & quality you would expect from our premium deodorising air fresheners.

As we entered our 5th year in business, we are extremely proud to put our Australian made car care products on the global map, with the inception of Platinum Potions America! Our newfound global following has spread fast and wide across the world, further fuelling our passion for quality and innovation.